Visual identity#

Escudo’s identity is deliberately sober: one crest, two typefaces and a short palette. It should read as serious and trustworthy — close to the institutional, but warm — and never as police-like or aggressive. These are the pieces and the few rules for using them well.

The crest#

The symbol is a quartered shield with a double border. On top, the people: an elder with a cane and a figure sheltered inside a shield. Below, the things the community responds to: a medical cross and a flame. Together they sum up the model: neighbours looking after one another in an emergency, whether health, fire or otherwise.

The icons are from Material Design Icons (Apache-2.0). The crest is drawn by a Python generator, not traced by hand: to change it you edit the script, never move the paths of the resulting SVG.

Variants#

Six versions cover any background and any printing technique: in green, amber or black and white, each in a positive version (for light backgrounds) and a reversed version (for dark backgrounds).

• Green · positive
• Green · reversed
• Amber · positive
• Amber · reversed
• B/W · positive
• B/W · reversed

The green-on-light version is the primary one. Black and white is reserved for single-ink printing, fax, stamps or photocopies.

Palette#

• Escudo green#153f32
• Amber#e0a12e
• Paper#f7f8f6
• Ink#22201c
• Stone#6b7770
• Alarm red#d24435

Green is the brand colour; amber provides the accent (alerts, headers, highlights). Paper and ink are the background and the text; stone is for secondary text and details.

Alarm red is for the alarm itself: the SOS button, a live alert, a danger warning. Use it sparingly — put next to things that aren’t emergencies, it stops meaning emergency. Amber is the everyday accent.

Typography#

• Bricolage Grotesque — for headlines, the wordmark and signage. It’s the brand’s voice with character.
• Public Sans — for body text. Neutral, legible and freely licensed.

Both are open-source typefaces, so anyone can reproduce the materials at no licensing cost.

Correct use#

• Always leave room around the crest; don’t crowd it against other elements or box it in tightly.
• Don’t change its colours, distort it or redraw it by hand: use one of the six variants.
• On dark backgrounds or photographs, use the reversed version; on light backgrounds, the positive one.
• The crest represents the whole community. Don’t pair it with the language of patrols, armed vigilance or singling out people.

Telegram icons#

The two elements of the alert layer have their own circular icon. They are not the crest: below about 128px the quartering and the four figures turn to mush, and Telegram shows them at around 64px. They keep the shield silhouette and the palette, and nothing else.

Upload the 512px PNG — the size Telegram wants for a group photo or a bot picture.

Downloads#