Resources on Escudo

Signs and stickers

Mon, 01 Jan 0001 00:00:00 +0000

Signs and stickers#

Signage does two jobs at once. Outward, it announces that the neighbourhood is organised and responds fast — which is deterrence enough, with no patrol needed. Inward, it keeps the phone numbers that matter in front of everyone and marks the homes and spaces that belong to the network.

The whole message fits in a few words — immediate community response · authorities alerted immediately · watchful, organised neighbours — with the emergency numbers always visible. People are never named or singled out: the sign speaks about the community, not about suspects.

Printable documents

Mon, 01 Jan 0001 00:00:00 +0000

Printable documents#

Setting up a Red Escudo rests on a few paper documents: the signage that goes to the printer, and the handouts given in person when someone signs up or when it helps to have the protocol in plain sight. This is where the print-ready files live.

Ready to print#

The signage designs are finished and available as vector original (SVG) and high resolution (PNG). The detail of each piece — where it goes, in what material — is in Signs and stickers.

Visual identity

Mon, 01 Jan 0001 00:00:00 +0000

Visual identity#

Escudo’s identity is deliberately sober: one crest, two typefaces and a short palette. It should read as serious and trustworthy — close to the institutional, but warm — and never as police-like or aggressive. These are the pieces and the few rules for using them well.

The crest#

The symbol is a quartered shield with a double border. On top, the people: an elder with a cane and a figure sheltered inside a shield. Below, the things the community responds to: a medical cross and a flame. Together they sum up the model: neighbours looking after one another in an emergency, whether health, fire or otherwise.